Case Study: Gambling in Colombia with 150% ROI

Running gambling ads through Facebook is becoming increasingly difficult: ROI is declining, frequent storms are appearing, and gambling apps don't live very long. So what should we do? The solution exists and it's called 'Influence Traffic.'

Gambling

Schemes

November 16, 2023

Influence traffic, especially in Latin America, is beneficial due to cheap traffic, and moreover, leads are interested in making money.

In our opinion, here's what you need to know if you haven't worked with such traffic before:

For a good conversion rate with a foreign audience, you will need someone with knowledge of the geo language or the ability to use a translator correctly;
You need to be able to correctly calculate the final profit, not just look at the numbers in the moment but in the long term;
It's necessary to establish friendly relations with a personal manager and address any questions to them.
Know how to handle objections and not be afraid to invest more traffic.

My team has been working with Leadshub and influence sources for several years and can responsibly assure you that this type of traffic has always shown high performance and is the most stable in terms of volume.

Many solo arbitrageurs have started attracting traffic to this vertical because the entry is significantly lower than in crypto or nutra niches.

Let's move on to the case and numbers:

This will be a regular case study on influence traffic, with a brief guide on communicating with the target audience and transparent statistics for the pouring period.

A few numbers:

Cost per subscriber: $0.7-0.8;

Lead payout: $45 and $60, depending on our lead's budget;

Conversion: sms2reg - 1k8, reg2dep - 1k2;

Expenses: $. Of these:
Traffic costs: $3420;
Facebook accounts: $30;

Payment for processor services: $750

Revenue: $10660

ROI: ~153%

Daily spend of $150-200, traffic poured continuously over time. Don't forget that besides new traffic, we have old subscribers writing to us, so you always need to look long term. Therefore, we recommend pouring traffic for several thousand one week per month to build a database.

Let's get to the case.

To start work, we will need:

A Telegram channel with 10k subscribers and posts at least 1 month old;

Skills in setting up targeted Facebook advertising;

A fan page (fanpage) from which access will be shared for advertising accounts;

A basic level of Spanish language and the ability to work with translators. The thing is, Latin American residents communicate in Spanish.

Regarding the offer, we used Vulcan Vegas and Vulcan Bet with different rates to capture all audiences.

That was the theoretical part, let's move on to practice.

Below is an example of a channel👇🏻